This afternoon I have been told that big company never use 4P anymore.
Instead they use:
Product --> Customer
Price --> Cost
Promotion --> Communication
Place --> Convenient
Customer is our new form of product. Anything we have that might be make our customer satisfy are becoming our products. We sell them to our customers.
Talk further about pricing will direct to the price war. Therefore we should go deep to minimize our cost. But not only that, cost and communication have a great relationship with perseption.
How we put the perseption correctly can result better cost and better communication.
In the end, place nowadays have become anywhere and anyhow that can create convenient to customers.
By the way this 4C also applied to how company interact with their employees.
Cheers^^
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